The deal covers 3 European markets with access to 10m+ homes, strengthening their reach with direct-to-consumer distribution for the first time, in addition to the traditional performance.
Volida.Io and Untitled CO announced a global content partnership plan for Untitled worth thousands of dollars. The live streaming partnership marks an expansion of Untitled’s audience extending the content reach to Volida’s growing and connected audience of over 100M people.
“We’re collaborating with Untitled because we feel this is the future of Nigerian comedy. Our goal is to collaborate in order to expand comedy in Nigeria and Africa as a whole.” – Joseph Adeyemo, Volida’s Founder.
“Live streaming is one of the fastest innovative ways to bring genuine comedy experiences to more audience, more people need to enjoy the new school comedy we dish out at Untitled, more people, more homes, more ribs to be cracked, life gets better” said Akinnuga Ayobami, Untitled’s Production Director.
“Partnering with Volida will give people in Europe and around the best way to have a feel of original comedy made in Africa; our perspectives, our narratives and our peculiar stories.” said Ebuka Ike-Mgbechi Untitled’s Creative Director
At the outset of the partnership, Volida will stream a series of stand up performances from the maiden Untitled show “Comedy by the New School”.
The partnership covers Volida’s customers in the US, Canada and the UK who will be able to watch their favourite comedy performances alongside other interesting African based content all in one place for the first time ever.
Volida is an Atlanta-based company that live-streams African events to Africans outside Africa( mainly the U.S.A, Canada and the U.K)
Untitled Co is the home to the fastest growing comedy movement for the young generation, redefining comedy and its craft in total- borne out of the desire to establish a platform and growing ground for young comics around Africa.