Ace Media – Search Engine optimization (SEO)

SEO Is Crucial So Start Now

What is SEO? SEO or search engine optimization is a method of preparing your copy or web content with keywords you have researched and so many other aspects. You would want to optimize your content to include titles, headers, and content as well that is rich with the keywords you are trying to rank for. Using image ALT tags can help to optimize your images in image searches, so that helps as well.

There are plugins that can help you to optimize your posts and pages if you use WordPress for example. An example of this is Yoast SEO which lets you set your keywords and Yoast will analyze your content and give you recommendations to enhancing on page SEO, this is hugely beneficial and I would recommend the free version.

Of course with all the websites out there; there is huge traffic that can easily be yours, but, only if you play your cards right. There are other ways that you can do it if SEO is not something you want to do examples would be paid traffic, but this also will require you to research keywords and there is tons of competition out there so the key is getting clicks with buyer intent for cheap.

Paid Clicks PPC

Pay per click or PPC can have some advantages but they are more for those with experience, or those that learn quickly! You can easily set budgets with most paid search providers I’ve looked into and you typically bid on keywords that appear in search engines. If you’ve searched on Google and see the results at the top that say Ad those are the ads you will be competing with.

There are many different types of advertising and I’ll just touch on a few that I know.

Paid clicks can be great if you are promoting a niche that is not overly saturated, but it has drawbacks and of course costs money, my advice is to stay away from this until you know you have tested your content out and know roughly what your conversion rate is.

Google Adwords

Google has a platform that you can run your ads on and they can be extremely effective for someone with the experience and know how to get clicks for cheap. The best thing about paid traffic is that it can highly target those searching for keywords with buyer intent, however those keywords have tons of competition, so Google Adwords has some policies that can get you into trouble and possibly banned so be sure to further research their policies here before you

Bing Search

The Bing search network includes popular search engines including not only Bing, but also other popular engines like AOL, MSN and even Yahoo search. The cost per click of Bing network is typically cheaper than that of Google, but I find better quality with Google Adwords. Bing policies leave room for more variety in the types of ads and networks they allow so that is almost the tradeoff here with Google you have a limited variety of what you can promote so the quality is better but more strict for an advertiser to adhere to.

Facebook Ads

Yes Facebook has an ad platform as well and the beauty of Facebook ads is the amount of data you have available to target your buyer audience. Facebook ads are pretty reasonable in their cost per click and like I said you have great control over your targeted audience, more so than I was able to find with Bing, or Google. You can also promote your Facebook web properties like pages and drive traffic to your branded pages, Facebook ads is great for this purpose.

Because the rewards can be so lucrative, there can be intense competition and you will have to work harder and smarter than your rivals to make this profitable. Again, it comes down to picking a niche to advertise that is not saturated, but that has tons of interest and buyer intent, it’s not easy and I suggest you first start with SEO then move on to paid search once you have content that gets conversions.

Start Now Because In a Year It Will Be Harder

Times are changing and marketing is evolving, you will only let yourself down in the future when you know you could have had a well established business but you waited, get in now and you will have an advantage on those who do wait.

One thing that I’ve learned is that things change and in order to really be successful you have to be prepared for the times and go with the changes rather than not evolving. The same is with any market; it’s constantly evolving. People are finding and exploiting new ways to profit; those there first will stand to make the most and dominate the niche. Be prepared to fail a lot and get back up and keep going because that’s the key to success. You see most people give it a halfass attempt just to give it up before they realize just where they were going wrong. It definitely takes a deep sense of motivation and not taking failure as an option is absolutely crucial for anything, this especially true for marketing online.

You may fail miserably at first and that is completely normal, you’ve learned the hard way now get back up and fix it, you have to know how to get back up and keep going.

Don’t Have Unreasonable Expectations

If you do decide that internet marketing is the right journey for you, don’t think you write a post or two and then leave it, it’s not that easy anymore, there may have been a time where it was that easy but I think those times are gone. You need to be promoting your work everywhere and people who are successful are working at this like it’s a full time job, this illusion that you just write a bunch of content and “it’s making me money while I sleep” is not a good mantra to have. You have to fight for it just like everyone else and I hate to say that you may not make it.

To recap, no matter what route you are taking to promote someone else’s product, or to sell your own, you must produce quality engaging content that offers real value to your audience. You are going to want to really take the time to research your competition and connect the dots to find what worked for them and translate to that working for you, it’s no easy task, it may have been a few years ago, but nowadays the name of the game is trust and building relationships with your customer base that helps you develop your brand.

If you’ve made it this far then you can probably get the picture that it’s not easy. In fact it’s very difficult and most of the easy money was had years ago. Today it takes a heck of a lot more effort than what it seemed like it took before. You are competing with a huge global industry and you have to be willing to put the effort into it. You are going to have to build and nurture relationships between yourself and your customer base, you have to go the extra mile. Overall, you have tons of things to consider, most fail and it comes down to how bad you want it. Those that are most successful will find new opportunity and be willing to adapt to the extreme pace of technology. Good luck!